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U.S. Virgin Islands Soar to New Heights in Caribbean Tourism


Leo Gonzalez

March 27, 2024 - 19:26 pm


U.S. Virgin Islands Takes Flight at Routes Americas 2024 in Colombia

In a resolute demonstration of strategic excellence, the U.S. Virgin Islands (USVI) stood out remarkably during the Routes Americas forum in Bogota, Colombia from March 19th to 21st, 2024. The event, graced with focused discussions on improving air access and vital collaborations within the aviation circle, was embraced by the USVI as an opportunity to elevate its prominence in the tourism and aviation sectors. The territory's delegation was led by Commissioner Joseph Boschulte of the U.S. Virgin Islands Department of Tourism, a vanguard in the department's quest to forge novel paths in the aviation industry.

The presence of the USVI at this prestigious gathering was marked by a series of engaging and successful talks with key industry stakeholders. Among them were notable airlines such as American, Delta, Southwest, Spirit Airways, JetBlue, and United. The discussions revolved around expansion strategies, the intention to open new corridors in highly sought-after markets, enhancing current travel routes, and mitigating seasonal vacillations—steps designed to amplify the USVI's touristic draw.

A Fruitful Pursuit of Partnerships

Commissioner Boschulte's enthusiasm was palpable as he extolled the outcome of these dialogues, where the favorable response from airline associates was evident. "Our attendance at Routes Americas 2024 has been quintessential in cementing relationships with principal airlines and has catalyzed our initiatives to boost air travel connections to the U.S. Virgin Islands. The encouraging reactions we have garnered underscore our dedication to ensuring visitors have access to unrivaled experiences when traveling with us," stated the Commissioner.

In the course of the conference, the USVI delegation showcased a thorough market analysis, furnished with previews of marketing campaigns, cooperative initiatives, and award-laden strategies. The forward-thinking approach struck a chord with airline representatives, who showed enthusiasm to intertwine the presented perspectives into their imminent scheduling and network planning.

Record-Breaking Winter Season for the U.S. Virgin Islands

Commissioner Boschulte took the opportunity to shed light on the extraordinary success of USVI's initiatives in increasing air access, reporting stellar performance for the ongoing winter season. With an evident excitement, he revealed, "We are thrilled to announce an unparalleled surge in air arrivals, coupled with exceptionally robust yields to both St. Thomas and St. Croix. This consistent backing from our airline partners is indicative of the auspicious future that awaits tourism in our beautiful islands."

The USVI is on a trajectory to witness a noteworthy 28% year-over-year elevation in air arrivals from January to August 2024, compared to the preceding year. The statistics are even more impressive when considering the 18% year-over-year rise for the first two months of 2024 over the same span in 2022. Forecasts for the Continental US Winter Season 2023/2024 also project a 25% increase in travel to the islands as opposed to the prior winter, with a 15% uptick against the numbers from two winters ago.

Growth Trends in St. Thomas and St. Croix

Diving deeper into the trends for individual islands, substantial growth is apparent. For the Continental US Winter season stretching from December to March 2023/2024, St. Thomas (STT) is looking at a 20% bump in visitors, while St. Croix (STX) registers an impressive 48% increase compared to the previous winter season. Furthermore, from January until August 2024, STT has experienced a remarkable 28% year-over-year growth compared to 2023, in addition to an 11% rise against 2022 data. In a similar vein, STX has recorded a 17% year-over-year increase relative to 2023 and an 18% surge in comparison with 2022 figures.

The USVI's Commitment to Sustainable Tourism Growth

The U.S. Virgin Islands Department of Tourism is resolute in leveraging the impetus achieved at Routes Americas 2024. With a firm dedication to improving air access, nurturing partnerships, and delivering unmatched travel experiences, the USVI is zealous about its future in sustainable tourism growth and the ongoing triumph in the industry.

For those intrigued by the allure of the islands, more information about the U.S. Virgin Islands and its vibrant offerings can be found by visiting their official tourism website, The site offers a window into the diverse and enchanting experiences that await travelers in this Caribbean paradise.

The Caribbean Gem: A Closer Look at the U.S. Virgin Islands

About 40 miles to the east of Puerto Rico, nestled in the shimmering blue waters of the northeastern Caribbean Sea, lie the U.S. Virgin Islands. This U.S. territory comprises three enchanted isles: St. Croix, St. John, and St. Thomas, where the bustling capital, Charlotte Amalie, is located. Travelers from the U.S. mainland or Puerto Rico can rejoice as no passports are required for their journey, making the islands a hassle-free escapade for U.S. citizens.

An intriguing melange of stunning, internationally reputed beaches, a thriving international marine industry, striking European architectural features, and a lively burgeoning restaurant scene make the U.S. Virgin Islands a perfect setting for not just leisure but business travel too. The entry requirements mirror those of entering the United States from any international destination, assuring streamlined travel protocols. In departing, non-U.S. citizens will need a passport for their return.

For a more immersive experience, potential visitors and those keen on learning more about what the U.S. Virgin Islands have to offer can delve into The tourism platform welcomes you to explore the islands' attractions, indulge in the culture and discover the multitude of unrivalled tourism experiences. To stay updated and engage with the current happenings in the U.S. Virgin Islands, be sure to follow their vibrant social media presence on Instagram (@visitusvi), Twitter (@usvitourism), and join the fan base on Facebook (

The Pinnacle of Caribbean Tourism

With the burgeoning influx of travelers, enhanced through targeted strategies and the building of fundamental partnerships, it's clear that the U.S. Virgin Islands are charting a course for monumental success in the realm of Caribbean tourism. The strategic deliberations made during the Routes Americas event, and the responsive inclinations from key aviation partners underscore a dynamic and adaptable approach to the growing demands and expectations of global travelers.

The harmonious collaboration between the U.S. Virgin Islands Department of Tourism and airline industry leaders points to a future filled with potential. Their united efforts are geared towards not only fortifying the existing conduits of travel but also in laying down new pathways that promise to unlock further potential, expanding the territory's reach on the international stage.

Proactively Harnessing Opportunities for Expansion

This latest series of engagements highlights the proactive nature of the USVI. In shaping a future marked by economic stability and a reputation as a top-tier travel destination, they are meticulously analyzing market trends, responding to the shifts in travel seasons, and positioning themselves to tap into high-demand markets. The region's proactive nature is a testament to its commitment to not only adapt but to thrive amid a changing tourism climate.

The triumphs at Routes Americas 2024 serve as a beacon, illuminating the esteemed path the U.S. Virgin Islands is on. With exceptional increases in air traffic, the territory has proven its appeal to travelers and investors alike. Visionary leadership, such as that showcased by Commissioner Boschulte and his team, ensures that the U.S. Virgin Islands remain at the vanguard of an evolving industry, catering to the ever-evolving needs of travelers seeking islands' twin offerings of business opportunity and leisure paradise.

Looking Ahead: The Horizon of U.S. Virgin Islands' Tourism

As we peer into the horizon of the region's tourism sector, it is essential to acknowledge the synergistic approach adopted by the U.S. Virgin Islands. Each tactically arranged meeting, each data-driven strategy presentation, and every marketing campaign designed with future growth in mind, reflects a broader vision. A vision of sustaining not just growth, but quality, dependability, and the distinctive character that the U.S. Virgin Islands are beloved for.

The forward momentum gained from participation at international forums like Routes Americas 2024 is crucial for islands such as the USVI. It places them firmly on the global map not just as exotic getaways, but as significant players in international tourism, perpetually enhancing and expanding their offerings.


In conclusion, the dynamic strategies and promising partnerships fostered at Routes Americas 2024 signal an exciting era ahead for the U.S. Virgin Islands. As flights increase and seasonal shifts are adeptly managed, the territory sets a new benchmark in the Caribbean for maximizing its touristic appeal. The Department of Tourism's dedication to this endeavor manifests in the record-breaking performance and projected growth, asserting the USVI's status as a preferred destination. Visitors and business professionals alike can embark upon their journey to the U.S. Virgin Islands, assured by the convenience, the beauty, and the opportunity that awaits them. Through innovatively managed growth and cherished partnerships, the islands' shimmer on the travel industry's horizon brighter than ever.

For more detailed insight and to begin planning your own USVI adventure, the official tourism portal awaits at